OK, advertising is a…

OK, advertising is a hassle of everyday life that we put up with, since it generally brings down the cost of a lot of things (like free broadcast TV, for instance). But here’s a concept in advertising that is truly cool.

Miami-based Royal Caribbean International said it will this week begin a series of ad photos the motion of the train will make run like a film on Boston’s underground transit system, the “T.”

The advertisement, to promote its Caribbean vacations, created by the line’s agency of record Arnold Worldwide, runs frame by frame, laid out sequentially along the subway tunnel walls like a section of movie film.

Instead of moving film, passengers move past the images, the cruise line said.

“The motion of the train takes the place of a projector, bringing the still photos to life,” Royal Caribbean elaborated.

The images show guests on a Royal Caribbean cruise at play in the Caribbean: cutting through the water on Wave Runners, scuba diving, racing in two-person inflatable boats and climbing a rock-climbing wall.

“The placement and lighting of the photos have been synchronized with the cruising speed of the train to tap into the scientific marvel of persistence of vision, a phenomenon in which the brain pieces together multiple images to form a single, fluid picture,” Royal Caribbean said.

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